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Plus: Canadaâs overgrowing weed biz
June 2, 2025
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IN THIS ISSUE
8 min read
đź
Trump vs. TACOs
đ§âđŸ
Fraudulent farms
đ©
Awful #FinTok advice
We found some of TikTokâs most feral savings tips â like swiping workplace TP. We explain below. | Sony Pictures Television/Castle Rock Entertainment
THE WEEK IN MARKETS
TACOs give Trump a tummy ache
Kudos to that intrepid CNBC reporter who last week enlightened President Trump about the so-called TACO trade strategy â which is how level-headed investors have been buying and selling around Trumpâs tendency to announce steep tariffs and then swiftly retreat, secure in the knowledge that âTrump Always Chickens Out.â Trump was not amused by the acronym â seriously, watch this video.
So is the trade over now that Trump knows heâs the butt of a #fintwit joke? For nearly two months, TACO has helped power the fastest global market recovery in decades and that continued into last week, as the TSX gained another 1% and the S&P 500 was up 2%. (Both are up 15% to 20% from their early-April lows.) On Friday, though, Trump was back to blasting China on Truth Social and threatening new tariffs (50% on imported steel this time). Maybe heâs about to TACO again. Or maybe this time the joke will be on traders.
THE CHART OF THE WEEK
Three things dominate many Canadian cities: Dollarama, Shoppers, and legal weed retailers. We wanted to find out which has grown the fastest. It was not even close.
WHAT HAPPENED LAST WEEK
IMPORTANT
The Canadian economy is surprisingly not terrible? For months, weâve been hearing that President Trumpâs strategy of mashing the tariff button like a six-year-old on a sugar high was going to trigger a Canadian recession. Well, it turns out that over the first 100ish days of his presidency, Canada had *checks StatsCan* its best January for economic output in three years, no significant surge in layoffs in April, and better-than-normal trade with the U.S. through March. Our economy still isnât booming, but maybe itâs on firmer footing than we thought.
INTERESTING
Hot new side hustle: running a laptop farm for North Korea. Hereâs a wild story via WSJ: North Korea has been funnelling âhundreds of millions of dollars a yearâ out of American companies. Hereâs how: a North Korean poses as an American worker, lands a remote IT job, and gets the company to ship their laptop to an American âfarmerâ â who oversees as many as 90 active laptops â while the North Korean does the job from overseas. The stolen wages reportedly make up a âmaterial percentageâ of the Hermit Kingdomâs US$30 billion/year economy. As far as we can tell, Canada hasnât arrested any laptop farmers yet, but we tend to be a step behind the Americans on these sorts of things.
BlackBerry is back(berry)! At least thatâs according to a big splashy Globe and Mail story. In just four years, Blackberry has gone from $5.9 billion in annual losses to near solvency. How? By pivoting into car software. More than 255 million vehicles worldwide are now equipped with BlackBerry tech. Which is impressive! But does that make up for losing the smartphone wars to Apple? Unfortunately no. BlackBerry stock is still down 97% from its all-time high. The moral of the story is that tech comebacks are hard to pull off, which explains why Meta and Google are plowing billions of dollars into AI schemes; they no doubt realize that itâs better to burn through the equivalent of a small countryâs GDP on something that might be the next iPhone than wind up the next BlackBerry.
âSrivindhya Kolluru & Brennan Doherty
FROM OUR SPONSOR
THE FOMO INDEX by Stacey Woods
IMPORTANT
đĄ
New home sales in Toronto at lowest level since the â90s. On a happier note, grunge is also at its lowest level since the â90s.
Source
đ€
Latest ChatGPT model is disobeying human orders to shut itself down. Just keeps saying âIâm afraid I canât do that, Dave.â
Source
đČ
Elon Musk leaves DOGE. Realized blowing up the government was cutting into blowing up rockets.
Source
âïž
WestJet CEO says itâs wrong to treat air travel as a luxury. Might even make that the new WestJet slogan.
Source
CRASH
& BURN
TO THE
MOON
đ
Quebec lawmakers unanimously vote to cut all ties with British monarchy immediately after King Charlesâ visit. Most people just change the sheets.
Source
đȘ¶
B.C. ostrich farm would rather let government kill diseased birds than send them to live with Dr. Oz. They feel itâs more humane.
Source
đ±
New CEO plans to retool Tinder for Gen Zs who have less sex. Making it easier to send each other Croc pics.
Source
đ
Ryan Reynolds is pitching an R-rated Star Wars movie. Tired of always having to mentally undress Yoda.
Source
WHO CARES
THE BIG IMPORTANT STORY
DOOM SCROLL
TikTok Is Full of Lousy Money Advice. We Debunked Four Common Tips
To kick off summer (and to balance out last weekâs wonky Q&A), we thought the time was ripe to take another dive into our favourite brain vacation: TikTok. Loads of people get financial advice from the platform; the trouble is that much of the advice is incredibly dubious. Weâve debunked some unsound TikTok tips a couple of times before, but the platform never stops generating terrible advice, giving us plenty of fresh material to interrogate.
[1] Leveraged ETFs are guaranteed winners! It only takes a few swipes to come across a FinTok creator pushing leveraged ETFs. These extra-risky funds multiply the performance of a given stock or fund. For example, if you buy a 3X leveraged ETF that tracks $QQQ, and that fund rises by 2% on the day, your leveraged ETF will gain 6%. The catch: if $QQQ falls by 2% on the day, its leveraged twin plummets by 6%. Retail investors have piled into such funds thanks in no small part to videos like this one, in which a creator swears trading leveraged ETFs âis a great way to make money on the dailyâ no matter which direction the market moves.
The thing to remember about leveraged ETFs is that most âresetâ daily, meaning they donât compound over time like other ETFs and thus arenât designed to be held for more than a day. But many new traders donât know this and lose money holding them. During Aprilâs rout, investors lost US$25.7 billion on leveraged ETFs in mere days. Weâre not telling you not to trade leveraged ETFs â thatâs not our job â but go in with eyes wide open about the risk.
[2] Get rich quick with real estate! Real-estate speculation comes up a lot on FinTok. This creator claims that a fast way to build wealth is to invest in real-estate investment trusts (REITs), which are companies that own, manage, or finance income-generating properties. REITs could help you diversify your portfolio, but theyâre not necessarily a surefire path to penthouse living, as the creator implies. The economist Jeremy Siegel notes in his book Stocks for the Long Run that from 1971 to 2021, REITs had an annualized return of 9.7%. Which is good! But not as good as the S&P 500âs 11% return.
[3] Go âferalâ with your savings! Amid the recent economic uncertainty, crowd-sourced savings hacks have exploded on TikTok. In the comments to this video, youâll find all sorts of penny-scrimping advice, like stealing workplace toilet paper or âstart[ing] fights with friends and family so nobody invites you anywhere.â The fundamental rule of savings is that you must spend less than you earn, so weâre not here to knock anyone whoâs trying to reduce their expenditures. That said, these âferalâ strategies likely wonât save you vast sums. If youâre serious about socking away cash, youâd likely get a lot further by setting up auto-transfers on paydays into your savings. That way, your money is whisked away before youâre tempted to spend it.
[4] Buy these hot, sure-thing stocks! Any video that opens with âyouâre an idiot if youâre not following these stocksâ (or something to that effect) should set off your BS alarm. Even if the creator is the âexpertâ they claim to be, they donât know anything about your risk tolerance or goals. Perhaps more to the point, stocks that shoot up in a given year tend not to repeat the performance, which makes chasing hot stocks (FinTokâs MO) a poor strategy. Picking individual stocks is tough no matter how experienced you are, which is why Warren Buffett advises everyday investors to buy low-cost index funds. But if you do want to try outperforming the major indexes, youâll likely need to go against the market consensus and buy assets that other investors have undervalued. Good luck with that!
âClaire Porter Robbins
POLL
How much is Fâ you money?
We think of ourselves as a family newsletter, so we wonât drop the hard F. But we want to know whatâs the least amount of money you would need to feel secure enough to tell a bad boss to eff off and walk away from your job without facing serious financial hardship anytime soon.
$200,000
$500,000
$1,000,000
$2,000,000
$5,000,000
OTHER VERY GOOD READS
âïž
Should Canada Build Its Own Fighter Jets?
We need to replace our aging fleet â but we donât need to buy American. | The Walrus
đŒ
The Boy Who Came Back
The near-death, and changed life, of the authorâs son Max. | The Guardian
đ§ââïž
My Father Prosecuted Historyâs Crimes. Then He Died in One.*
We included the wrong link for this story last week, so weâre resharing. | The New York Times Magazine
*Article is paywalled, which, yeah, is kind of annoying. But we think good journalism is worth paying for.
THE WISDOM OF SOCIAL
True fact: Boston Pizza was founded in Edmonton. (Letâs go Oilers!)
THOUGHTS ON TODAYâS ISSUE?
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This weekâs newsletter contributors: Ben Mathis-Lilley (writer), Devin Gordon (writer), Stacey Woods (writer), Sarah Rieger (news writer), Ambrose Martos (fact checker), Ciara Rickard (copy editor), Maude Campbell (copy editor), Sara Black McCulloch (fact checker), Mohini Tailor (lifecycle marketing manager), Eva Grace Clement Cruz (editorial producer), Matthew Karasz (markets editor) Jared Sullivan (senior editor), Peter Martin (senior editor), and Devin Friedman (editor-in-chief).
Disclosures: Contributors to this newsletter own shares in Amazon and Google.
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